IIVO LR Collection is not just clothing.
It is commentary.

Born in Rwanda and inspired by everyday life, this collection reflects the conversations people have in taxis, on WhatsApp, at the barbershop, and on the street. The things everyone notices but rarely says out loud.

The LR Collection captures the contradictions, mistakes, humor, and reality of our time. Some pieces are loud, some are subtle, but none of them are accidental. Every design is rooted in lived experience and made to resonate with people who understand the context without explanation.

This is not about perfection or politics.
It is about honesty.

IIVO LR Collection exists to document a moment in Rwandan culture, using streetwear as the language. Wear it if you get it. If you do not, it is not for you.

This is culture, worn out loud.